Tip Of The Day: Comparison Tools Help Reduce Returns
March 9, 2010 • E-Commerce, Tips & Tricks • Comments
“If your products are technical with many features or detailed specifications, make sure your ecommerce software has a comparison tool that allows shoppers to view detailed feature breakdown for a number of products side by side for easy comparison. This improves usability and can reduce returns.”
Kate Holroyd, Marketing Manager, Tiger Commerce
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