Trust: SSL Extended Validation & Hacker Safe
April 29, 2010 • E-Commerce • Comments
Trust. It’s a big word. It can mean the difference of thousands of dollars in revenue. How do you convey a message of trust to your site visitors? How can you turn them into customers? We touched on this topic in the past: “Maximize Trust Level By Displaying Affiliated Third Party Logos“. Here is some more info that can make or break the bank
If you sign up with McAfee Secure (formerly HackerSafe/ScanAlert), they will give you a logo to display on your site that shows your compliance with their policies. The logo includes the date of the scan, which will always be ‘today’. This logo ensures customers that any personal information they enter into your site is essentially Hacker Safe.
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