Trust. It’s a big word. It can mean the difference of thousands of dollars in revenue. How do you convey a message of trust to your site visitors? How can you turn them into customers? We touched on this topic in the past: “Maximize Trust Level By Displaying Affiliated Third Party Logos“. Here is some more info that can make or break the bank
If you sign up with McAfee Secure (formerly HackerSafe/ScanAlert), they will give you a logo to display on your site that shows your compliance with their policies. The logo includes the date of the scan, which will always be ‘today’. This logo ensures customers that any personal information they enter into your site is essentially Hacker Safe.
Finish reading the entire article and other eCommerce tips and tricks at eCommerceCircle.com
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There comes a time when you need to decide if your current e-commerce platform has what it takes to help you build your company and achieve its highest potential. At my company, we recently came to a decision that the answer was “No”. Some of the things our website was lacking were some basic fundamentals such as the following:
- Shipping Estimator to allow customers to calculate what the shipping would be for different shipping methods such as UPS Overnight or Next Day Air
- Order Management to allow our order fulfillment specialists the ability to edit an order without having to recreate it
- Product Filtering to allow customers to narrow down search results so that they can find products easier
There were many other basic features that were not given to us in our “custom” e-commerce platform. We browsed the web and gather some features that we thought were top of the class and felt would give our customers a better user experience and some features that would help our employees run the backend. Our choice so far is Magento. Although this may not be our final solution, it is one that seems practical and seems to have a wide range of features, even in the free version (dubbed the Community Edition).
When moving to a new e-commerce platform, there are a few things I like to keep in mind:
- Will this perform as well or at least better than my previous e-commerce platform, speed-wise?
- Will the new e-commerce platform have better features than my previous one? (NOTE: quality is better than quantity in my opinion)
- How will this affect my customer’s user experience?
- Will moving to a new e-commerce platform help me generate more sales?
Among these few questions (and others that you may have of your own that may be specific to your industry), there is one that really has no true answer, but needs to be asked, “Will improving my e-commerce platform help me generate more sales?“. In my opinion, the answer is no. It’s what you do with the new e-commerce platform that will or will not generate more sales. You will need to capitalize on the new features, if any, new design, if any, and overall the improved user experience, which if there isn’t any than you just wasted your money 
Think before making the leap to upgrade, improve, or move to a new e-commerce platform. Take an honest evaluation of your site and justify the reason for moving to a new e-commerce platform. If you can’t find a reason, then don’t do it. However, if you feel doing this will increase your ROI, sales, leads, and any other goals you make have, then go for it!
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“If your products are technical with many features or detailed specifications, make sure your ecommerce software has a comparison tool that allows shoppers to view detailed feature breakdown for a number of products side by side for easy comparison. This improves usability and can reduce returns.”
Kate Holroyd, Marketing Manager, Tiger Commerce
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“Send a follow-up email three weeks after a purchase to request a product review, and make your email purely a solicitation, versus a sales pitch. A follow-up email is a great way to generate reviews that can inform other customers and also lead them through the purchase process.”
Pehr Luedtke, CEO, PowerReviews
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