Joe Garite II

Direct Buy Lighting, Brooklyn, NY / Full-time

November 2009 - presentE-commerce Manager /Internet Marketer

Quickly received further responsibilities based on proven management and team leadership skills. Strategic planning and marketing skills quickly placed me as the E-commerce Project Manager.

E-Commerce/Magento/Marketing Manager, 10/10 to Present

• Within six month of website launch, generated over a quarter million in sales.
• Study product and brand trends throughout the year to prepare for the next year(seasonal items)
• Responsible for promoting company brand name using social media and press releases
• Examine reviews and research data of customers to expand customer base based on customer segments.
• Responsible for managing online campaigns including pay-per-click ads, Amazon, Buy.com and Sears Marketplace
• Analyze products and sales to determine most profitable items to promote
• Design, code, and deliver e-mail campaigns on a monthly basis to promote sales and request reviews for the company
• Managed affiliate programs (Pepper Jam and Share A Sale) including creation of banners, textual promotions, and monthly updates to the affiliates
• Managed datafeed creation and optimization for comparison shopping engines including Google Products and Bing Shopping, as well as Nextag, PriceGrabber, Shopping.com and other CSE websites.
• Responsible for search engine optimization (SEO) for DirectBuyLighting.com
• Create monthly financial reports for VP and forecast the next quarter’s financials
• Analyze business and sales trends using Magento Enterprise reporting systems
• Study Google Analytics to better understand the demographics and best times to advertise and capture the most sales in any given week/month

Expressive Lighting, Brooklyn, NY / Full-time

The parent company of Direct Buy Lighting, I have revamped their website for a more professional look and have given the end-user the ability to contact them via the website.

2009 - PresentWebmaster

• Revamped ExpressiveLighting.com using HTML standards and CSS for optimal page load time
• Designed and begun building a secondary website – PreciseLED.com – using Photoshop and Wordpress
• Local Search Engine Optimization (SEO)

2009 - 2010E-commerce Project Manager

• Designed the layout and graphics for the new DirectBuyLighting.com website (Launched)
• Worked with consulting group to plan the necessary functions of the website
• Held bi-weekly meetings to discuss the progress with the owner of the company
• Collaborated product lines to be imported into Magento (e-commerce platform) with product specialist and data entry personnel
• Trained employees how to use the Magento administrative area

Red Barn Technology Group, Binghamton, NY / Full-time

Worked closely with the Senior Web Developer and Graphics Department to promote e-commerce website

2007 - 2009Internet Marketer / Web Developer

• Promoted brand name computers over comparison shopping engines such as PriceGrabber, Nextag, and SortPrice
• Promoted brand name computers over an eBay store. Managed the products sold and listed as well as customer relations.
• Promoted brand name computers over an Amazon store, managing the prices compared to the competition and the products listed.
• Built a CMS website for the company’s business to business department, RedBarnHPC.com using Joomla
• Distributed Press Releases on several custom built high performance computers
• Managed search engine optimization for RedBarncomputers.com, RedBarnHPC.com, and Hackerthreads.com

Jomashop, New York, NY / Full-time

2006 - 2007Web Developer / Internet Marketer

• Worked with Yahoo! RTML and Yahoo! Store Manager
• Managed a team of 4 to maintain a large e-commerce store
• Updated the website and marketing e-mails with HTML and CSS
• Researched customer awareness about the company
• Worked hands on with the graphic artist for marketing materials such as banners and header graphics
• Managed search engine optimization for Jomashop.com

Trusty Solutions Web Studio, Staten Island, NY / Full-time

2004 - 2006WebJunior Web Developer

• Using HTML, CSS, PHP, and Adobe Photoshop, I developed and worked on portfolio, brochure and e-commerce websites
• Trained in PHP and MySql, Search Engine Optimization, and Local Marketing Search Tactics
• Responsible for closing projects and meeting with clients

Revenue Generation

Within three months of re-launching a website, we saw an increase of 350% and have continued to grow

Strategic Planning

Created a 12 month strategic marketing plan to spread the brand name of Direct Buy Lighting and increase sales. To date, this plan is successful

Effective Marketing

Increased number of sales by 244%, conversion rate by 226%, and total number of visitors by 6% compared to last year

Magento User Specialist

After using Magento Enterprise e-commerce platform for several months, I have become the specialist at Direct Buy Lighting on the software from coding to administrating

2010 - 2012Colorado Technical University Online

Bachelor of Science in Business Administration in Marketing

2002 - 2004Katharine Gibbs of NY

Associates of Applied Science in Digital Media